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How to Spot Fake Reviews: What the FTC Bans and Six Practical Checks

Quick answer

Fake reviews are banned by an FTC rule that took effect October 21, 2024, covering fake or AI-generated reviews, paid positive reviews, undisclosed insider reviews and review suppression. To spot them, check dates, detail, reviewer history, repeated phrasing and disclosure. This site shows no SodaPeak reviews until verified customers write them.

Written by the SodaPeak label deskUpdated · 4 min read

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Brand render of one bottle. It shows the product, not a result.

The rule01

What does the FTC rule ban?

Fake or false reviews, including AI-generated and fake celebrity ones, paid positive reviews, undisclosed insider reviews, seller-run independent review sites and review suppression.

The FTC announced the rule August 14, 2024, and it lets the agency seek civil penalties against knowing violators (FTC, Fake Reviews Rule (2024)). It took effect October 21, 2024, and paying for positive reviews is prohibited even on third-party platforms (FTC, Reviews Rule Q&A).

Six checks02

How can I spot a fake review?

Look at timing, detail, history, wording, balance and disclosure.

Six checks for a suspect review
CheckWarning sign
TimingMany reviews posted on the same days
DetailPraise with no dose, date or specifics
Reviewer historyOne review ever, or only this brand
WordingRepeated phrases across reviews
BalanceNo review below four stars
DisclosureNo mention of free product or pay

Endorsements03

What do endorsement rules add?

An endorsement must reflect the endorser's honest opinion, and paid or gifted relationships should be disclosed clearly.

The FTC says endorsers cannot describe experiences with a product they have not tried, and that fake likes and fabricated engagement are deceptive (FTC, Endorsement Guides Q&A). FDA adds that online reviews can be fake (FDA, 6 Tip-offs to Rip-offs).

Tick every line the ad you are reading uses
No flags ticked

Tick the lines you see. Each one lights a flag and a one-line reason.

    Reasons drawn from (FDA, Tainted Sexual Enhancement) (FDA, Bodybuilding Products) (FDA, Testosterone Information) (FDA 101: Dietary Supplements) (FDA, Q&A on Dietary Supplements) (FDA, Structure/Function Claims) (21 CFR 101.36 (eCFR)) (FDA, 6 Tip-offs to Rip-offs) (FTC, Health Products Guidance) (FTC, Fake Reviews Rule (2024)) (FTC, Endorsement Guides Q&A). A clean checklist is not proof a product is safe: FDA says a product missing from its warning lists is not thereby safe.

    SodaPeak Capsules: 60 per bottle30 servings of 2 capsules · 1, 2, 3 or 6 bottles · price shown at checkout

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    This site04

    How does this site handle reviews?

    It shows none for SodaPeak until verified customers write them, and its review cards are labelled slots.

    The ten vendor photos on those cards are labelled as supplied by the vendor, and are not presented as customer reviews. The reviews page explains the plan.

    Ordering05

    What should I rely on?

    The label, the sources and a clinician.

    The order buttons lead to checkout.

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    6 black SodaPeak capsule bottles

    Six months

    6 bottles: 180 days at 2 a day

    360capsules · 360 days at 1 capsule a day

    Price and shipping at checkout · guarantee as printed there

    Order 6 bottles

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    FAQ06

    SodaPeak questions people ask

    What does the FTC fake-review rule ban?

    Fake reviews, paid positive reviews, insider reviews without disclosure and review suppression.

    When did the rule take effect?

    October 21, 2024.

    How do I spot a fake review?

    Check timing, detail, reviewer history, wording, balance and disclosure.

    Does this site show SodaPeak reviews?

    None until verified customers write them.

    Who wrote this07

    Written and reviewed by

    Written byThe SodaPeak label deskThesodapeak, USA Authorized SodaPeak Retailer

    Pages built from the label, the seller brief and linked NIH, FDA, CDC, FTC and peer-reviewed sources.

    Medically reviewed byDr. Landon Trost, MD, PhysicianRole: Medical reviewerReview date: October 28, 2026

    Last updated . Read our editorial standards and how we check reviews. This website is the information site for a USA Authorized SodaPeak Retailer. It is not the manufacturer, and it does not name one. We earn money when you buy through our order links.

    Sources and links (12)
    1. Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials Federal Trade Commission, 2024
    2. The Consumer Reviews and Testimonials Rule: Questions and Answers Federal Trade Commission, 2025
    3. FTC's Endorsement Guides: What People Are Asking Federal Trade Commission, 2025
    4. 6 Tip-offs to Rip-offs: Don't Fall for Health Fraud Scams U.S. Food and Drug Administration, 2021
    5. Tainted Sexual Enhancement Products U.S. Food and Drug Administration, 2026
    6. Caution: Bodybuilding Products Can Be Risky U.S. Food and Drug Administration, 2024
    7. Testosterone Information U.S. Food and Drug Administration, 2026
    8. FDA 101: Dietary Supplements U.S. Food and Drug Administration, 2022
    9. Questions and Answers on Dietary Supplements U.S. Food and Drug Administration, 2026
    10. Notifications for Structure/Function and Related Claims in Dietary Supplement Labeling U.S. Food and Drug Administration, 2023
    11. 21 CFR 101.36 - Nutrition labeling of dietary supplements Electronic Code of Federal Regulations (U.S. National Archives / GPO), 2026
    12. Health Products Compliance Guidance Federal Trade Commission, 2022

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